Social media marketing requires dedicated, devoted individuals who can aggressively seek opportunities in highly populated communities. It’s not something that you should outsource to a recently-hired intern as there are risks when there is no policy compliance, but more importantly, when there is no synergy between the individual and the company s/he represents. Should you proceed either in-house or by outsourcing, you need to respect that social media marketing is a process, requiring a substantial investment of time, and thus, money. Continuing your social media involvement beyond simple campaign spurts is critical, if not highly recommended. And keep your eye off the pure numbers; look instead at practical measurement.
It comes down to social media being something of a chore. Truth be told, it is. However, if you get truly invested in the process, you can find some substantial gains — but you need to be ready and able to overcome the misconceptions and understand a little more about what social media truly is before you start reaping the successes of your labor.
Series of 5 truths about social media marketing will be featured on AIGC Middleast Blog
