social media is very important today in branding, marketing and customer relationship management, and it is good for personal branding and business branding,If you are going to jump on the bandwagon, have a strategy in place. Here are some things to keep in mind before taking the plunge:

• Look at how similar businesses, brands or people are using social media. There is nothing wrong with scoping out the competition, especially if they are successful. Review what they are doing and sites they use that work for them. Model what they are doing, but put your own spin on it. Obviously you can’t copy someone’s style or words. But find your own voice or “hook” and focus on that.
• Decide what areas you want to focus on. Customer service, marketing, branding, a combination of all of the above. It’s your decision. If you’re going to use the tools, you need to have a purpose. Focus on what objectives you would like to achieve in each area. Then set your strategy to match your objectives.
• Develop a cross marketing strategy. The beauty of social marketing is that you can work across so many spaces: mobile, Web, smartphone, email, etc. And you can use a variety of tools including search engine optimization, website analytic, online press/news releases, linking, keyword analysis, bookmark sites, link shorteners, sharing sites, aggregates, profile optimization, email marketing, social networking sites, etc., to keep all things running smoothly (and track effectively).

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