The interesting question about business use of social media is rapidly shifting from one of adoption – whether companies actually using various social media channels to build brands, promote products or services, engage with customers and more – to one of utilization focused on understanding how businesses, and business people, are taking advantage of these new media. Mounting research, including the fact that 46% of US adults now participate in social networks, and a quarter do so weekly1, make it increasingly difficult to pigeon-hole social media as something relevant to only specific demographic groups or personal vs. work lives. Social media is here to stay, and marketers need all the help they can get understanding this new communication channel.
Nearly 65% of respondents for bussines.com study reported  using social media as part of their normal work routine, including reading blogs, visiting business profiles on sites like Facebook or LinkedIn or using Twitter to find information and/or communicate about business-related matters.

“The power of combining social media resources (i.e., the social connection provided by social media) – discovering something interesting on Twitter, following it to a blog you haven’t seen before, and then subscribing to the blog – as well as the ability to interact with others about the topic on Twitter and in blog comments.”

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