The problem with social media content such as blog posts is often that they seem to expire almost as soon as you write them. With a date prominently featured right on top, it may sometimes seem like an invitation for people to ignore anything that is over a few days old. One way to counter this and positively impact your search results at the same time is to write what I call “time bomb content.” These are the types of posts that can remain relevant and answer a need only when people search for them. So, for example, you might write a post comparing your product to a main competitor. Someone may not find that until the exact moment when they search for your product and your competitors product. At that point, though, the content is found and answers a need so relevantly that the moment it was written matters less.

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