Social Media as utilization of 2010
The interesting question about business use of social media is rapidly shifting from one of adoption – whether companies actually using various social media channels to build brands, promote products or services, engage with customers and more – to one of utilization focused on understanding how businesses, and business people, are taking advantage of these new media. Mounting research, including the fact that 46% of US adults now participate in social networks, and a quarter do so weekly1, make it increasingly difficult to pigeon-hole social media as something relevant to only specific demographic groups or personal vs. work lives. Social media is here to stay, and marketers need all the help they can get understanding this new communication channel.
Nearly 65% of respondents for bussines.com study reported using social media as part of their normal work routine, including reading blogs, visiting business profiles on sites like Facebook or LinkedIn or using Twitter to find information and/or communicate about business-related matters.
“The power of combining social media resources (i.e., the social connection provided by social media) – discovering something interesting on Twitter, following it to a blog you haven’t seen before, and then subscribing to the blog – as well as the ability to interact with others about the topic on Twitter and in blog comments.”
IS WHAT WE WANT YOU TO GET
Social Media : The Consumer Takes Control
In our 2.0 world, active consumers are taking
control of customer relationships. They are searching
for products on the web, asking opinion from peer
groups, and carefully comparing prices. To compete,
telecoms and mobile networks must adjust to this
new reality. They can no longer simply broadcast
their sales messages to consumers—they must live
with consumers and consumer communities in an
interactive relationship.
So what does it take to succeed in this new
world? One key component is greater customer
understanding. Companies must help people
find offers that are relevant to them by better
understanding consumer preferences and peer-topeer
networks and influence. We call this customer
intelligence 2.0 or “Social Intelligence”.
Mobile Carriers and Mobile Service or Apps providers
are realizing they already possess a valuable
asset—customer data. In fact, telecoms and mobile
networks will no doubt grow in importance because
of the tremendous volume of data they capture.
Mobile Carriers and Mobile Service or Apps providers
are realizing they already possess a valuable
asset—customer data. In fact, telecoms and mobile
networks will no doubt grow in importance because
of the tremendous volume of data they capture.
The real question for the telecom and mobile
industry is what can they do with all this
intelligence? Can they utilize this asset to play an
important role in the ecosystem in the future, or
is a dump bit pipe their destiny?
Traditional telecom companies, such as carriers, can
use Social Intelligence to improve their customer
loyalty, up-sell and cross-sell programs. All of these
activities are strongly linked to sales. Here are just
a few applications:
1. Churn management: Sell a new contract to
existing customers and target customers who
have high influence in their peer group,
2. New customer acquisition: Launch memberget-
member type sales campaigns
3. Product sales: Sell new products and services
to customers and at the same time maximize
viral influence
4. Customer valuation: Focus sales activities to
high potential/high profit customers, including
social revenue value.
“Alpha User” concept – sell to influential customers
As the name implies, Alpha users are the most
influential people in a social network. By selling
products and services to them and letting them
spread the word to their peers, far less marketing/
sales to other users is required. Targeting the Alpha
users benefits also them, since Alphas tend to be
very interested in new products and enjoy informing
others about them.Generally, Alpha users have strong
links to their many friends and hold a central position in
the social network. Being an Alpha user does not
necessarily mean being an early adopter— their role
is primarily that of an influencer. However, Alpha
users are often among the first in their social circle
to recommend the products to others — assuming
they are interested in that product or service.
While it may seem counter intuitive, Alpha users
do not necessarily communicate more than other
customers. There is a correlation between Alphas
and larger volumes of communication, but it’s the
nature of the communication and their position
in the social network that matters more. Different
products and services have their own Alpha users.
That is, people have a specific area of expertise in
which they are key influences
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with respect to Techcrunch post , btw following our coo @amous IF YOU CAN !
SEO Myths 2010
No need to explain :
- Google or other organizations can certify SEO companies or declare them the Best/Top SEO in the world.
- You need to optimize for just one keyword phrase per page.
- You must use text links, not image links.
- You can’t use Flash on your website.
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“Your business shouldn’t ‘do‘ social. It should ‘be‘ social.” Jay Baer
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” Social Media is More than Just Twitter and Facebook “
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