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SEO PART :

Trend #1: Search Engine Optimization
Advice: Test
Sites with relevant content and credible links will continue to rule the search rankings in the coming year, but 2010 has the potential to reveal a few new standards. As the volume of web content continues to grow, consumers will demand even more relevant and personalized search results. That means search engines will be looking for more relevant and personalized content from publishers and brands. In fact, the search engine algorithms are already beginning to pay more attention to date of publication, geo-location, mobile device browsers, past behavior and social media content.

Don’t abandon your current SEO strategy in search of personalization, but make sure you allocate a portion of your budget to testing content, keywords and links that are targeted toward niche audiences. Test keyword and link placement in social media, local content and mobile websites, and make an effort to more frequently refresh some of the content you devote to search engine rankings. Once the search engines have tested these new search targets and revealed some concrete standards, you should be prepared to invest accordingly.

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