Couple of thoughts about Social Media SEO
1. Time On Site
The Traffic source for this type of search engine optimization is mainly social media websites and real time search engines. The problem with social media websites is that they are usually bombarded with huge chunks of information and hence each article gets very little attention, and hence the average time on site is usually very low and the bounce rate is relatively very high.
2. Traffic
The traffic from Social SEO can be very high and it totally depends on how much social search engine optimization you have done on your blog and which social media site you are targeting. The quantity of traffic is good, but it lacks quality (i.e. the visitors who are actually reading your articles seriously).
3. Subscriber Conversion Rate
The Subscriber conversion rate is particularly low and it increases once you have gained a reputation in social media sites. For eg. Twitip gets subscribers from search engines as well as from twitter.
4. Monetization
As the traffic lacks quality, therefore monetization is not very good. The only option is to have CPM ads which pay your per thousand impressions, but they are not a good as affiliate commissions and pay per click ads. Also you can sell your ads on a monthly basis rather on basis of clicks. This can be a good technique to monetize the excessive social media traffic.
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