Latent Semantic Indexing is a very sophisticated system that that search engines have started to use that assesses the importance of a page according to the words that are used on it.
But when we sit down to write articles or web pages, we often forget about those related words and concentrate our thoughts on the primary keyword or phrase that we’ve set ourselves. We end up with 5-600 words that are tightly focused on ‘horse riding..ie’ and forget that the search engines expect a much richer reading experience – and are now sophisticated enough to tell if we are not providing it!
Google themselves make a half-hearted attempt to provide LSI words – just type any word into the Google search box with a tilde (~) in front of it and related words will be displayed in the search result in bold. Unfortunately this method only shows up a handful of LSI words, at best.
Although there is now considerable doubt about whether the search engines take any notice of the meta keywords tag in the header of web sites, there is no question that most sites do still list their most desired keywords in the meta area ‘just in case’.
Keyword stuffing is fast becoming a trend of the past. Savvy website builders and internet marketers are realizing that great content, with useful information, is the best way to gain highly optimized traffic.
Doing an analysis of your keywords and finding a way to match your your keyword phrases more closely with the content of your page, should help to increase relevant search engine traffic to your site. Basically design your keywords to be very closely related to the subject matter on your website. Not only does this make for a better internet experience for everyone , it also will lead to higher conversions for the webmaster based on targeted traffic.
