Search engines are continually changing their algorithms. The best SEO can be built organically by
leveraging user generated content. The social web has evolved to the point where your consumers want to
be involved. Providing your visitors with the opportunity to interact and contribute content adds value for
them and builds trust. Integrating social media into your site will increase your inbound and outbound links.
Inbound links are golden! The trick is to optimize your content so that other websites, blogs and individuals
link to your site. But what kind of information do they want and need? In what types of activities are they
interested in participating? Monitoring online conversations provides answers to all of these. You can find
out the interests, the needs of your customer segments and where they are conversing online. It will also
indicate what types of media formats – such as voting, reviews, forums, video contests and more – in which
they prefer to participate. Keep in mind that different customer segments have different needs. Stay at home moms will want different functionality than career executives. Once you find the features that your consumers would like from your site you can experiment with building them in to your new website. When you have people interacting at your site, and you’re participating at the sites and networks they’re involved in, they will naturally start linking to your site in their conversations.
Integrating social media into your site will increase your inbound and outbound links.
