Happy Independence Day!

At AIGC North America, we work hard and play hard too. This weekend, Independence Day, July 4th, lands on Sunday so we’re going to be closed on Monday (6/5) in celebration of our nation’s independence. We hope everyone has a safe and rewarding Independence Day Weekend so you can spend time with your friends and family.

As we are now part of Contour M & M , Happy Independence to all Contour M & M team.

LSI Keywords SEO tips

Latent Semantic Indexing is a very sophisticated system that that search engines have started to use that assesses the importance of a page according to the words that are used on it.

But when we sit down to write articles or web pages, we often forget about those related words and concentrate our thoughts on the primary keyword or phrase that we’ve set ourselves. We end up with 5-600 words that are tightly focused on ‘horse riding..ie’ and forget that the search engines expect a much richer reading experience – and are now sophisticated enough to tell if we are not providing it!

Google themselves make a half-hearted attempt to provide LSI words – just type any word into the Google search box with a tilde (~) in front of it and related words will be displayed in the search result in bold. Unfortunately this method only shows up a handful of LSI words, at best.

Although there is now considerable doubt about whether the search engines take any notice of the meta keywords tag in the header of web sites, there is no question that most sites do still list their most desired keywords in the meta area ‘just in case’.

Keyword stuffing is fast becoming a trend of the past. Savvy website builders and internet marketers are realizing that great content, with useful information, is the best way to gain highly optimized traffic.

Doing an analysis of your keywords and finding a way to match your your keyword phrases more closely with the content of your page, should help to increase relevant search engine traffic to your site. Basically design your keywords to be very closely related to the subject matter on your website. Not only does this make for a better internet experience for everyone , it also will lead to higher conversions for the webmaster based on targeted traffic.

Social Media Strategy

social media is very important today in branding, marketing and customer relationship management, and it is good for personal branding and business branding,If you are going to jump on the bandwagon, have a strategy in place. Here are some things to keep in mind before taking the plunge:

  • Look at how similar businesses, brands or people are using social media. There is nothing wrong with scoping out the competition, especially if they are successful. Review what they are doing and sites they use that work for them. Model what they are doing, but put your own spin on it. Obviously you can’t copy someone’s style or words. But find your own voice or “hook” and focus on that.
  • Decide what areas you want to focus on. Customer service, marketing, branding, a combination of all of the above. It’s your decision. If you’re going to use the tools, you need to have a purpose. Focus on what objectives you would like to achieve in each area. Then set your strategy to match your objectives.
  • Develop a cross marketing strategy. The beauty of social marketing is that you can work across so many spaces: mobile, Web, smartphone, email, etc. And you can use a variety of tools including search engine optimization, website analytic, online press/news releases, linking, keyword analysis, bookmark sites, link shorteners, sharing sites, aggregates, profile optimization, email marketing, social networking sites, etc., to keep all things running smoothly (and track effectively).

Forbes Blogs

BP SEO & PPC campaign

The question did BP have SEO & PPC campaigns ?

Yes

How they Manage to be on top of search engines results ?

1. page rank 8 !

2. 2,640 links ? as what google shows on June 11 !

3.25,000 page crawl and index by what google shows on June 11 !

4. Google is not reading there site keywords nor does it read description ! it reads latest news and show it as description ! with so far title from SEO standards  ! THERE IS SOMETHING HIDDEN? no just quick SEO campaign kicking in with right links building… can we beat it ? yep RealTime web is doing that !

Between check  BP Thanks YOU

Google Page Rank Drops Advice

  • Do not panic and wait for about a month to see if Google makes tweaks to the algorithm change they put into place earlier.
  • When rankings do not return after a month, then look at what is ranking well in the search results and then tweak your pages to go with that strategy.
  • Have an SEO friend help you by taking a fresh look at your site. Often, when you are so close to a site, you may miss big issues. So have a friend give you an opinion or two.

The art of Title for SEO

There are many way to create title for home page of your site, and following the right SEO tips and guides, but one of most effective and simple rules are :

  • <TITLE>Keyword Phrase + Brandname</TITLE>
  • <TITLE>1st Keyword Phrase, 2nd Keyword Phrase, Possible 3rd Keyword Phrase + Brandname</TITLE>

we are not big fan of ” , ” we always use ” | ” , but its up to you ! Particularly lengthy keyword phrases or brand names sometimes require special handling and clever arrangement to try to keep the title short enough to be readable within search results while also matching upon consumer search queries.

This is a million dollar tip

SEO & Time Bomb Content Blog Post

The problem with social media content such as blog posts is often that they seem to expire almost as soon as you write them. With a date prominently featured right on top, it may sometimes seem like an invitation for people to ignore anything that is over a few days old. One way to counter this and positively impact your search results at the same time is to write what I call “time bomb content.” These are the types of posts that can remain relevant and answer a need only when people search for them. So, for example, you might write a post comparing your product to a main competitor. Someone may not find that until the exact moment when they search for your product and your competitors product. At that point, though, the content is found and answers a need so relevantly that the moment it was written matters less.

SEO and Buying a domain

A good idea for a new website can be hard to find, but once you do have that idea it can sometimes be an even bigger task to secure the right domain for your idea. How do you sum up everything that your idea represents in a few short words that are relevant to you, your idea and most importantly, to your users?

Here are a few quick things to consider when you’re buying a new domain for your site.

  1. What are your competitors using? – Are they mainly using business names, or including keywords about what it is they do?
  2. What are the most important keywords in your industry? – Keyword research can seem intimidating and difficult but try using Google’s handy search tool to determine which keywords are searched on most frequently in your industry and in your geographic area.
  3. Which keywords can work into a logical domain name? – Don’t just throw a random string of words together, try to come up with something that is clear and meaningful while still making use of top performing keywords.
  4. Is your business name relevant to your actual business? – Heavenly Visions might be a great name for your business, but it doesn’t necessarily let people in on the fact that you’re a landscape architect.
  5. How many variations on your domain should you buy? – This can be a complex question but it really boils down to what you’re intending to do with your new site. If you’re setting up a named site for example, then it might be a good idea to buy www.mywebsiteSUCKS.com as well. It can be well worth the extra cost in order to save yourself the hassle if someone else buys it. lol
Finding a strong domain name that is available can be a lengthy task, but with the right mix of creativity and research you’ll be able to get your website off to a strong start. Remember each word in your domain and sub domain will effect your SEO campaign so be smart!

Web Designer & Web Developer

How Do I Choose The Right Web Designer or Web Design Firm?

While you may be new to the web marketing realm or have had previous experience, it’s always a tedious and complex process trying to find the right web designer or web developer for your project. Topping the most common reasons would boil down to experience, professionalism, and of course, price. Here are some things to consider when choosing a web designer/developer:

• Are you looking for a Web Designer, Web Developer, or both?

• Take a look at their current Web Design Portfolio for quality work

• Make note of reputable clients on their client list for references

• Preferably, find someone local who you can work closely with

• Also preferably, if possible, have an in-person meeting to ask questions

• Ask to see if they have a presentation or portfolio that you can see EQQY DESIGNS Portfolio Presentation What Is The Difference Between a Designer and a Developer?

• Website Designer – The website designer will create wireframes, graphics, and layout concepts for you. They help you with colour variations and the entire graphical user interface of how Internet users can navigate through your website with the best possible user experience.

• Website Developer – The website developer will take the design from the website designer and splice (split) the design and create the programming code necessary to run the website. They will take on the technical approach of developing the programming code, hosting, and mostly all other technical aspects of the website. Sometimes, these skill sets may apply to just one person, while most of the times, it’s split among 2 people or for larger firms, split among the entire team who specializes in specific areas.

How Do I Find a Good Web Designer/Developer and How Much Do They Usually Charge?

When choosing a designer or developer, prices may vary depending on whether you wish to work with someone local or have your project outsourced remotely. There are pros and cons for each type, however, below are a some of the questions you should think about or ask when hiring:

• Pay attention to what they are asking. Do they understand your business enough to design something that reflects you and your business?

• Take a look at their portfolio to see if their style matches your taste. Ask to see if they actually designed or developed the website, or both.

• Ask to see if they understand the fundamentals behind internet marketing and search engine optimization.

• Pay attention to see if they are working within your budget, or if they continue to suggest new features to increase the cost of your site. Make sure that you control your budget.

• Ask for references so that you can perhaps speak with some of their current and/or recent clients.

• Ask to see if they have any type of maintenance plans available as some designers do not provide maintenance to websites.

• Explain to each prospective designer/developer what your deadline is and ask if they can meet it. Many good firms are generally booked a month or two ahead, therefore you may have to wait for your choice.

• Ask them about their fees and what the estimated costs are associated to the website you would like to create. You may have to discuss further details about the content and features of the website before they can provide you with an accurate quote. Prices will always vary between $15/hr to $250/hr depending on the skill and location of the designer/developer. Modern websites are generally created in a dynamic nature, therefore design firms generally do not quote on a page-per-page basis. Professional websites that take 4-6 weeks to build can range moderately between $3,000 – $6,000 or more depending on the complexity.

• Ask to them about their billing process and payment terms including deposits. The more information you can find out about them, the more confident you will feel about your choices, good luck on your hunt!

On Social Media SEO

Couple of thoughts about Social Media SEO

1. Time On Site

The Traffic source for this type of search engine optimization is mainly social media websites and real time search engines. The problem with social media websites is that they are usually bombarded with huge chunks of information and hence each article gets very little attention, and hence the average time on site is usually very low and the bounce rate is relatively very high.

2. Traffic

The traffic from Social SEO can be very high and it totally depends on how much social search engine optimization you have done on your blog and which social media site you are targeting. The quantity of traffic is good, but it lacks quality (i.e. the visitors who are actually reading your articles seriously).

3. Subscriber Conversion Rate

The Subscriber conversion rate is particularly low and it increases once you have gained a reputation in social media sites. For eg. Twitip gets subscribers from search engines as well as from twitter.

4. Monetization

As the traffic lacks quality, therefore monetization is not very good. The only option is to have CPM ads which pay your per thousand impressions, but they are not a good as affiliate commissions and pay per click ads. Also you can sell your ads on a monthly basis rather on basis of clicks. This can be a good technique to monetize the excessive social media traffic.